About the brief:
Goodreads is an online platform for readers to find and share books they love. The platform is an ideal place to track your reading habits, set goals, find recommendations, catalogue your collection and see what your friends are reading.
With the growth of ‘Bookstagram’ and ‘BookTok’, I wanted to give Goodreads a brand refresh, complete with a new logo, app design and identity, to help them appeal to a younger, more visual audience.
Discovery // Trendy // Social