About the brief:
Goodreads is an online platform for readers to find and share books they love. The platform is an ideal place to track your reading habits, set goals, find recommendations, catalogue your collection and see what your friends are reading.
With the growth of ‘Bookstagram’ and ‘BookTok’, I wanted to give Goodreads a brand refresh, complete with a new logo, app design and identity, to help them appeal to a younger, more visual audience.
Brand values:
Discovery // Trendy // Social
Discovery // Trendy // Social
Skills:
InDesign
Illustrator
Photoshop
Figma
Keywords:
Contemporary // Lively // Fun
Concept:
Bringing life to reading
InDesign
Illustrator
Photoshop
Figma
Keywords:
Contemporary // Lively // Fun
Concept:
Bringing life to reading
* Student work
