I joined Bally’s Interactive as a Junior Designer in November 2022 and was promoted to Mid-Weight Graphic Designer in February 2024. The business owns multiple iGaming brands across the UK and Spain, so my work spans a wide range of audiences, tones and platforms.
Day to day, I work in sprints, managing briefs and workload through Jira and collaborating closely with stakeholders across the business to turn deliver on-brand creatives. My work includes:
Brand and campaign design: developing brand assets and campaigns, contributing to brand strategy, and building brand design systems. This includes concept work for brand launches, rebrands and multiplatform campiagns.
Marketing and CRM: designing for the CRM team, on-site promotions and social media, creating assets that drive engagement and fit each brand’s voice.
Print and physical: producing print mail and point-of-sale materials, including collateral for our Bally Newcastle casino launch. This includes menus, signage, casino table felts and loyalty cards.
Innovation: exploring and using AI tooling to improve our creative workflow.
Marketing and CRM: designing for the CRM team, on-site promotions and social media, creating assets that drive engagement and fit each brand’s voice.
Print and physical: producing print mail and point-of-sale materials, including collateral for our Bally Newcastle casino launch. This includes menus, signage, casino table felts and loyalty cards.
Innovation: exploring and using AI tooling to improve our creative workflow.
Brands:
JackpotJoy
Virgin Games
Monopoly Casino
Bally Bet
Rainbow Riches
Double Bubble Bingo
Virgin Games
Monopoly Casino
Bally Bet
Rainbow Riches
Double Bubble Bingo
